How Some Affiliate Owners are Maximizing the CrossFit Open’s Value for Themselves and their Communities

Every year, tens of thousands of CrossFit athletes around the world catch the fever of the Open, a fever that challenges them, motivates them, lifts them to a new level, and energizes everyone in its wake. For the gym owner, though, the Open can be a time-consuming, energy-draining experience with no financial reward. And when […]