Is Advice From The Heart Foundation Trustworthy?

Australia’s most iconic health charity, the National Heart Foundation (NHF), has partnered with cereal giant Sanitarium to promote the health benefits of Sanitarium’s cholesterol-lowering Weet-Bix. The NHF’s endorsement of the product and Sanitarium’s marketing campaign for the cereal both are based upon health benefits found in a single study — funded and performed by Sanitarium. Dr. Maryanne Demasi discusses this obvious conflict of interest and shares scholars’ responses. As Dr. Zoë Harcombe has observed, “People can't trust that which has been paid for.”
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